Take this into the demo
Review Reply Agent: questions to ask
The nine questions
- Does an AI do this, or does a rule? If the answer is “when X happens it sends Y”, you are buying automation, and it should not cost AI prices.
- Does it send, or does it draft? Ask for the sentence on their page that says it acts on its own.
- Does it do it on its own on this plan, or on the one above? The setting that lets it act without you is often a tier up from the entry price.
- What does it do with the hard cases? Ask what it holds back for you, and what happens to what it cannot resolve.
- What is the cap, and what happens past it? Work out the bill at the volume you actually do, not at the included allowance.
- What is the unit? Per month, per user, per location, per minute, per credit or per resolved ticket.
- Who does the setup, and is it in the price?
- What happens to the changes it made when I stop paying? Some tools make changes that stay only while you subscribe.
- Who carries the legal side? For calling and texting customers, ask who handles consent and opt-outs.
What to check for this job
- Every product here can post replies on its own, but writing you a draft to approve is usually the default. Check that posting on its own is switched on.
- That setting is often on the plan above the entry price, at $9.99 a month in one case. Price the plan that posts, not the one that drafts.
- Low-star reviews are usually held for you: 4 and 5 star reviews are answered automatically, 1 to 3 star ones wait. Decide whether you want it to answer the hard ones too.
- “Automatic” can mean within minutes, within 24 hours or once each morning. Ask how soon a reply actually appears.
- Entry plans often cap replies each month. Count your reviews across every location before you choose a plan.
Notes
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